About Mark Shapiro

Fine Art Professional | Art Fair Advisor | Exhibition Manager | Sales Strategist

For more than 40 years, I have worked inside the art world from almost every angle — as an exhibitor, gallery professional, sales director, art fair advisor, and consultant to artists and galleries. The Art Fair Advantage was created to share practical guidance from those years of experience, especially for artists and emerging galleries preparing for live art fair opportunities.

Why I Created The Art Fair Advantage

I created The Art Fair Advantage because many talented artists arrive at art fairs with strong artwork, but not always with the sales tools, preparation, booth strategy, or follow-up systems they need. My goal is to help artists and gallery owners prepare more professionally, communicate more clearly, and make better decisions before, during, and after the fair.

My Background

My experience includes gallery sales, exhibition planning, booth strategy, collector conversations, artist coaching, and art fair sales development. Over the years, I have worked with studio artists, emerging galleries, established galleries, collectors, publishers, and art fair teams across many different markets.

I currently work with artists and galleries connected to major art fair opportunities, including Spectrum Miami, Red Dot Miami, Artexpo New York, Spectrum Chicago other Redwood Art Group fairs.

What I Believe

I believe artists do better when they are prepared. A strong booth is not just about hanging artwork on a wall. It is about presentation, pricing, storytelling, collector engagement, follow-up, and confidence.

There is no single formula for success in the art business. But there are better habits, better questions, and better ways to prepare.

That is what The Art Fair Advantage is about.

How to Use This Website

Start with the section that matches where you are in your art fair journey. If you are preparing for a show, begin with Pre-Show Art Fair Sales Advice. If you are working on your booth, visit Booth Presentation Tips. If you want to improve conversations during the fair, read At-Show Art Fair Sales Advice. If the fair is over, use the Post-Show Follow-Up section.

Take what is useful, adapt it to your own goals, and make it your own.

Mark Shapiro
Founder, The Art Fair Advantage
Email: markisinnyc@gmail.com
Phone: 203.257.5881