Meet John Haffey
Publisher of Art World News and a trusted art book resource for artists and galleries.
Over the years, I have learned that artists often need more than booth space, a website, or a few good images. They need the right presentation tools to help collectors, galleries, designers, and art professionals understand the larger story behind their work.
That is why I recommend John Haffey of Art World News as a trusted resource for artists and galleries considering a professional art book.
John is an accomplished writer, publisher, and art-world professional. Through Art World News, he has worked with artists, galleries, designers, decorators, and art professionals for decades. He has also helped create hundreds of books for artists and galleries throughout his career.
Why I Recommend John
John understands that an art book is not just a printing project. It is a career presentation tool.
A good book can help an artist:
Build credibility
Tell their story
Present a body of work professionally
Support an art fair booth
Reach collectors, galleries, and designers
Create a lasting legacy
John’s experience is especially valuable because he understands both sides of the art business: the creative side and the commercial side. That matters. A beautiful book should also have a purpose.
What John Can Help With
John and his team can help artists think through the important parts of the book process, including concept, writing, editing, design, production, printing, and delivery.
The first step is usually a simple conversation.
What should the book accomplish?
Who is the book for?
How many images should be included?
Should the book be square, vertical, or horizontal?
Is the goal legacy, sales, branding, collector confidence, or all of the above?
Once those questions are clearer, the book becomes easier to plan.
My Advice
Do not start by asking, “How much does a book cost?”
Start by asking, “What should this book do for my career?”
If the answer is clear, then a professional art book may become one of the most important presentation tools an artist can create.
Contact
John Haffey
Publisher, Art World News
Website: https://artworldnews.com/
Email: jwhaffey@aol.com
Office: 203.854.8566
Cell: 203.722.7367