Artist Fact Sheet
How to Create a One-Page Artist Fact Sheet
Artist & Gallery Resources
By Mark Shapiro | The Art Fair Advantage
One of the most useful marketing tools an artist or gallery owner can have is something very simple:
A one-page artist fact sheet.
Not a 20-page catalog.
Not a lengthy biography.
Not an elaborate media kit.
Just one clean, professional page that quickly tells people who you are, what you create, and why they should pay attention.
After more than 40 years in the art world, I can tell you that collectors, designers, gallery owners, journalists, consultants, and even fellow exhibitors appreciate information that is easy to read and easy to save.
A well-designed fact sheet can become one of the hardest-working pieces of marketing you create.
What Is an Artist Fact Sheet?
Think of it as a visual resume.
Its purpose is to provide the most important information about you and your artwork in one place.
A fact sheet should be clear, concise, and visually appealing.
If someone takes it home from an art fair, they should immediately remember who you are and what made your work stand out.
What Should Be Included?
My recommendation is to keep it simple and professional.
Include:
Professional artist image
Artist name and logo, if applicable
Short artist biography
Brief artist statement
Representative artwork
Contact information
Professional highlights
Professional Artist Image
Use one strong headshot, studio photograph, or image of you with your work.
It does not need to look overly formal.
It should look professional, current, and connected to your artistic identity.
Artist Name and Logo
Your name should be easy to find.
If you have a logo, use it consistently.
Your fact sheet should feel connected to your website, booth signage, labels, business cards, and social media.
Artist Biography
Use a short biography of approximately 75 to 100 words.
This should quickly explain who you are, where you are from, your background, and what makes your artistic journey interesting.
Keep it human.
Keep it clear.
Artist Statement
Include a brief explanation of your work and inspiration.
This does not need to be long.
A few strong sentences can explain what the work is about, what inspires it, and what you hope viewers experience.
Representative Artwork
Include three to six strong images from your current collection.
Do not show everything.
Choose images that feel connected and represent the work you want people to remember.
The images should be clean, well-cropped, and professionally presented.
Contact Information
Make it easy for people to reach you.
Include:
Website
Email
Social media platform
Phone number, if appropriate
QR code, if useful
A collector should never have to search for your contact information.
Professional Highlights
Add a short section with selected highlights.
This may include:
Major exhibitions
Awards
Publications
Museum collections
Gallery representation
Art fair participation
Corporate or private collections
Do not overload this section.
Choose the highlights that build credibility.
Why Does It Matter?
Imagine meeting a collector at an art fair.
They love your work but need time to think.
A fact sheet gives them something tangible to take home.
The same applies to:
Interior designers
Gallery owners
Corporate buyers
Journalists
Curators
Consultants
You are making it easier for people to remember you.
That matters after a busy fair with hundreds of booths and thousands of artworks.
Digital and Printed Versions
In 2026, I recommend having both.
Create a printed version for your booth.
Also create a PDF version available through:
QR code
Website
Email follow-up
Collector inquiry form
Digital press kit
This allows people to access your information wherever they are.
Some people still like printed material.
Others prefer to save a digital file.
Give them both options.
Keep the Design Clean
Your fact sheet should match your:
Website
Business card
Booth signage
Artwork labels
Social media
Email signature
Certificates
Consistent branding builds confidence.
Use clean fonts, strong images, enough white space, and a simple layout.
Do not crowd the page.
A fact sheet should feel easy to read, not overwhelming.
My Final Thought
A one-page fact sheet is not about saying everything.
It is about saying the right things.
Keep it simple.
Keep it visual.
Keep it professional.
Because when someone leaves your booth, you want them to take a piece of your story with them.
See you on the show floor.
— Mark Shapiro
The Art Fair Advantage